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MKT 319 Course Guide  

Principles of Marketing
Last Updated: Jun 3, 2013 URL: http://ralresearch.creighton.edu/mkt319 Print Guide Email Alerts

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MKT 319

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  • Business Source Complete
    Indexes thousands of business publications (years vary by source), plus company and industry profiles, country reports, market research, and SWOTs.
  • GreenFILE
    Articles from scholarly, government, and general interest publications covering human impact on the environment (years vary by source)
  • LexisNexis Academic
    Newspapers from the U.S. and around the world (1990s-present), including the New York Times (1980-present, indexed 1969-present).
  • Wall Street Journal
    Full-image version of the Wall Street Journal newspaper, Eastern edition, from ProQuest (1984-present).

Selected Marketing journals at Creighton:

  • B2B Marketing
  • Consumer Reports
  • JMR - Journal of Marketing Research
  • HBR - Harvard Business Review
  • Journal of International Marketing
  • Journal of Marketing
  • Journal of Marketing Communications
  • Midlands Business Journal
  • Advertising Age
  • The Economist
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