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MKT 319 Course Guide  

Principles of Marketing
Last Updated: Oct 11, 2012 URL: http://ralresearch.creighton.edu/mkt319 Print Guide Email AlertsShareThis

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MKT 319

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  • Business Source Complete
    Indexes thousands of business publications (years vary by source), plus company and industry profiles, country reports, market research, and SWOTs.
  • GreenFILE
    Articles from hundreds of scientific and other journals covering all aspects of human impact on the environment (years vary by source)
  • LexisNexis Academic
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  • Wall Street Journal
    Full text of the Eastern edition (1984-present) from ProQuest.
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Selected Marketing journals subscribed to by Creighton:

  • B2B Marketing
  • Consumer Reports
  • JMR - Journal of Marketing Research
  • HBR - Harvard Business Review
  • Journal of International Marketing
  • Journal of Marketing
  • Journal of Marketing Communications
  • Midlands Business Journal
  • Advertising Age
  • The Economist
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